Spicy sugar-free beef seasoning. Bold in taste and aroma, but never overpowering, that was our goal in developing this Southwest-style steak and beef rub. Folks who've tried it say we've succeeded. Pepper and salt blended with fresh spices create a rub equally at home on a thick grilled steak or low n' slow brisket (in the Texas tradition, Cow Lick Steak Rub is sugar-free!). 8 oz. shaker bottle.